Work directly with Zechariah Tokar

ChatGPT Ads Management and OpenAI Ads Manager Support

I help eligible businesses set up, measure and manage paid ChatGPT advertising campaigns.

Before spending, we check whether your account can advertise, whether the offer fits and whether the landing page can turn a visit into a useful lead. Then we agree on the budget, tracking and campaign work. You work with me directly.

Search growth illustration used on Zechariah Tokar’s website
One consultant. Research, recommendations and hands-on work.
A useful starting point

Is the campaign ready to spend?

My launch decision sheet. Account settings and policies must be checked for your business.

Is the campaign ready to spend?
CheckReady meansIf it is missing
Advertiser accessYour account and category can run the planned campaignConfirm eligibility before promising a launch
Landing pageThe offer is clear and the form or purchase path worksRepair the page before buying traffic
MeasurementThe intended action can be tested and recordedFix tracking before judging performance
Budget and approvalYou have approved the spend limit, ads and destinationKeep the campaign paused

Agree on a test budget and the decision it should answer before the campaign goes live.

ChatGPT advertising services with a defined scope

I can help with campaign planning, account setup, ad copy, destination pages, tracking and ongoing management. We agree on what is included after reviewing your account, offer and market. A readiness review can come before a launch commitment.

This is paid advertising in ChatGPT. It is separate from getting the brand mentioned in an organic AI answer. Buying an ad does not buy editorial trust or a guaranteed recommendation in the assistant’s response.

If you want organic work, start with my AI visibility audit or answer engine optimization services. If you want paid traffic, this page explains how I approach the campaign and the conversion path.

Check account access and advertising eligibility first

Availability depends on the advertiser account, market, category and campaign features. I check the options actually available to your business before recommending a plan. I do not promise access based on a competitor’s country list or an old launch announcement.

Your business keeps its advertiser account. We agree on the access needed for the work, the approval process and who handles billing. Advertising spend is separate from my management fee and is approved before a campaign is enabled.

If access is unavailable, we can discuss preparation such as the offer, creative and landing page. That scope must be useful on its own. It should not be sold as a live campaign when the account cannot yet serve ads.

PPC, CPC and CPM: choose the objective before the bid

OpenAI’s bidding and budgets documentation describes objectives and bidding options. The right setup depends on what the campaign should achieve and what the account supports. A click campaign and an impression campaign answer different questions.

PPC means pay per click. CPC is the cost of a click. CPM describes the cost of a thousand impressions. Those are different ways to buy or assess delivery, so a low CPM does not tell us whether the campaign produced a qualified enquiry.

I agree on the test budget and spending limits with you. There is no fixed CPC promise on this page. Auction conditions, the offer, available inventory and campaign settings can affect the cost and the volume of delivery.

Client feedback about Zechariah’s search audit work
Background in search diagnosis and page work. This feedback concerns an AI SEO audit and is not a paid ChatGPT advertising case study. See my published client feedback

Campaign planning starts with the customer and the offer

I want to know what you sell, who buys it and what makes a lead worth following up. Then we choose the offer and destination. A campaign for a consultation should not be assessed as if every click were an immediate online sale.

I prepare the campaign structure and messaging around the available targeting controls. I check the current account settings rather than assume ChatGPT works like Google keyword bidding. The ad and landing page need to make the same promise.

You review the creative, destination and budget before launch. OpenAI’s campaign management guide describes campaigns, ad groups, ads and status controls. Setup is not the same as permission to turn on spending.

The landing page is part of the advertising job

A person who clicks should see the offer they expected. I check the page’s first answer, supporting proof, mobile layout and next step. If the visitor has to guess what the business does, buying more visits will not solve that confusion.

Forms need a practical test. Required fields should make sense, errors should explain what to fix and a successful submission should be clear. For a purchase path, the relevant checkout and confirmation need their own agreed checks.

Page editing or rebuilding can be included in the scope. I explain what needs to change before quoting it. If the current destination is already good, there is no reason to buy a replacement just because the traffic source is new.

Conversion tracking before performance claims

We define the action first: an enquiry, signup, purchase or another event that matters to your business. Then I review campaign parameters, analytics and the conversion measurement available to the account. The setup depends on your platform and consent requirements.

OpenAI provides measurement tools alongside the advertiser platform. Where the agreed work includes a pixel or server-side conversion connection, I test the implementation and document what it records. I do not assume every lead is attributable just because a script was installed.

A report should separate clicks from leads and qualified opportunities. If your sales cycle continues in a CRM or over the phone, we agree on how to feed that judgement back into the review. Otherwise the campaign can look successful while sending the wrong people.

Ongoing ChatGPT ads optimization and reporting

Management includes reviewing delivery and costs, checking lead quality and deciding what to test next. That could mean different copy, a more useful offer, an account setting or a landing-page change. The work should follow the evidence rather than a fixed quota of changes.

OpenAI’s reporting documentation distinguishes delivery, cost and conversion metrics. Recent figures can be at different processing stages. I avoid judging a campaign from incomplete data or treating a short run as a settled result.

We agree on the reporting cadence and the conditions for continuing, changing or stopping the test. You should know what was spent, what was measured and what I recommend next. A new channel still has to earn its place in the marketing budget.

ChatGPT Ads Manager support for your marketing team

The ChatGPT Ads Manager account is where the available campaign controls and reporting need to be checked. I can help your marketer organize the setup and document the decisions. If you use a self-serve account, you should still know which settings have been chosen and why.

A campaign name, an ad group and a creative variation should be easy to tell apart in the dashboard. That makes the review useful when more than one person works on the account. It also helps avoid confusing a paused draft with a campaign that is spending.

The advertising platform is changing. I check the current OpenAI guidance and the options visible in your ads account at the time of setup. I do not sell a fixed playbook based on an early version of the ad platform.

How ChatGPT ad campaigns fit alongside other channels

Search ads, Meta ads and ChatGPT advertising reach people in different contexts. A Google query, a social feed and a conversational prompt are different situations. I review the product or service and the next step rather than copy the same creative everywhere.

If you already advertise on Google, Meta or TikTok, that data can help describe your audience and offer. It does not prove the same cost or conversion rate will carry over inside ChatGPT. A new advertising channel needs its own measured test.

The useful comparison is the cost of a qualified outcome, with the limits of attribution made clear. Moving budget away from a working channel needs evidence. Adding AI advertising should not become a reason to stop checking whether the existing campaign pays.

Ad spend, minimum spend and post-click checks

I check any minimum spend or other account requirements before we agree on the test. The number shown in your account matters more than an old article. You approve the media budget separately from the fee for my work.

The post-click experience includes speed, the offer and a working next step. I test ads and destination changes within the agreed scope, then check that campaign parameters survive the journey. Broken measurement should not be treated as proof that the channel failed.

Reporting is used to optimize the campaign after enough relevant evidence is available. A cheap click from the wrong audience is still wasted spend. I would rather explain that than report a low CPC as if it were the business goal.

Why hire Zechariah Tokar for this work?

I work directly on the offer, page and measurement instead of treating the ad account as a separate world. My background in search visibility helps connect what the customer asks with the page they reach. You deal with the person doing the work.

The results elsewhere on this site relate to their named channels. I do not present organic ChatGPT recommendations or Google search results as paid ChatGPT campaign results. I am an independent freelancer, not an OpenAI-endorsed agency.

Send your website, target customer, market and current advertiser access. If you already run paid campaigns, tell me what a good lead looks like and which landing page you use. We can then decide whether setup, a readiness review or ongoing management is the right scope.

Questions before starting

Let’s make the scope clear.

Can you run ChatGPT ads for my business now?

First I check your advertiser access, market, category and the campaign features available to your account. If the business is eligible, we can scope setup and management. I cannot guarantee account approval or bypass OpenAI’s review.

Does ChatGPT PPC make my brand appear in organic answers?

Paid advertising and organic recommendations are separate. An ad campaign buys eligible sponsored delivery. It does not guarantee that ChatGPT will independently recommend the brand in an answer.

How much do ChatGPT ads cost?

Your media spend depends on the campaign, bidding and delivery. My fee is quoted separately after we agree on the work. We confirm a test budget and spend limits before launch, rather than promise a universal cost per click.

Do you handle the landing page and tracking?

Both can be included in the agreed scope. I review the destination and measurement before recommending spend, then explain any editing, development or tracking work needed. You approve that scope before it starts.

Can this run alongside Google Ads and SEO?

Yes, when the offer, budget and measurement justify a separate test. I keep the channels distinguishable in reporting. ChatGPT advertising should be judged on its own useful outcomes, not assumed to replace a working campaign.

Send your site

Check whether ChatGPT ads fit your offer and budget.

Send your website, the service you sell and the problem you want to solve. I will review it and reply with the practical next step.

Quick intake

What to send

  • Your website
  • What you want to improve
  • What a good lead or sale looks like