Ecommerce SEO Services for Online Stores
Zechariah Tokar provides ecommerce SEO services for online stores selling in the US and other English-speaking markets. For ZStander, a Shopify store, the work grew sales from Google by 300% (client figure).
| What you get | Category and product pages that rank and sell, plus Google Shopping fixes |
|---|---|
| Platform | Shopify first. Ask about other platforms. |
| Proof | ZStander grew sales from Google 300% (client figure) |
| Who does the work | Zechariah Tokar, one senior consultant |
| Price | Scoped after a look at your store |
What ecommerce SEO services include
The ecommerce SEO strategy is simple. The pages closest to a sale get fixed first: category pages, then product pages, then the product feed.
- Category pages: real copy, FAQs and internal linking on pages that had only a title and a product grid.
- New category pages: one for each search your products already fit, by use, feature, audience or occasion.
- Product pages: titles, descriptions and product schema so price, stock and reviews can show in the search results.
- Google Shopping: product feed fixes and disapproved products in Google Merchant Center.
- Technical SEO: an SEO audit of the store first, then duplicate URLs, canonical tags, Core Web Vitals and indexing.
- Link building: relevant links and mentions for the categories that deserve to rank.
- AI search: product facts clear enough for Google AI Overviews and ChatGPT to name the store.
- Keyword research: the searches shoppers make when they are ready to buy.
- Reporting: sales and revenue from search engines, not only organic traffic.
Proof: ZStander grew Google sales 300%
ZStander sells lucite Judaica on Shopify. Most collection pages had only a title and a product grid. After the collection pages, internal links and Google Shopping were fixed, sales from Google grew 300% (client figure).
The full story: ZStander case study. Shopify setup details: Shopify SEO.
What usually holds an online store back
Most stores have the products. The pages give Google nothing to rank.
| The problem | What it costs | The fix |
|---|---|---|
| Category pages with only a product grid | Google has nothing to rank | Copy, FAQs and links on each category page |
| One category for many searches | Shoppers searching by use or feature never find you | A page for each search your products fit |
| Feed errors in Merchant Center | Products missing from Google Shopping | Feed and product data fixes |
| Duplicate and thin URLs | Ranking strength split across copies | Canonical tags and cleanup |
Who this fits
Stores with real products people search for, and category pages that are mostly empty.
- Not a fit: guaranteed rankings, or bulk AI-written product pages.
Questions buyers ask
How much do ecommerce SEO services cost?
It depends on how many categories and products need work. Send the store for a scope.
Which ecommerce platforms do you work on?
Mostly Shopify. Ask about other platforms when you send the store.
Can you guarantee rankings or sales?
No. Nobody controls Google's ranking. The work targets the pages that sell, and the report shows sales from Google.
Send your store and the products you most want to sell.
You will get a reply with the first pages to fix.
What to send
- Your website
- The main SEO issue
- What a good lead or sale looks like
Prefer to talk? Book a 30-minute call.
Part of SEO freelancer services. Hire one senior person for Google SEO instead of an agency.
Work done by Zechariah Tokar, search visibility consultant.