How The Behfar Team reached #1 for Midwood Brooklyn real estate.
The Behfar Team is a Brooklyn real estate brokerage. Their site carried years of buildup that held it back. Cleaning it up and rebuilding around how local sellers decide put them on top.
The situation
The site had dozens of empty auto-generated pages, no structured data on key pages, and a flagship "best agents" article that had slipped down the rankings.
What I did
- Cleaned out the dead pages and set up proper redirects so no authority leaked.
- Rebuilt the main page with real local market data and the structured data it never had.
- Built neighborhood content around how local sellers actually decide.
- Added the community details bigger national sites ignore.
The result
#1 for Midwood Brooklyn real estate, outranking national portals on their own turf. The team also holds a 4.9 rating across 133 Google reviews, which keeps the local results strong.
FAQs
Can a local business outrank big national real estate portals?
Yes. National portals are broad. A local brokerage can win on neighborhood-specific pages, real market data, and community detail that the big sites do not bother to cover.
Why remove old pages instead of keeping them?
Empty, auto-generated pages dilute a site and waste crawl attention. Removing them with proper redirects concentrates authority on the pages that should actually rank.
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