Good fit
- Brands that need to be named in AI answers and recommendation searches.
- Teams with useful expertise that needs clearer pages and outside mentions.
Answer engine optimization
Answer Engine Optimization Services
Answer engine optimization gets your brand named when a buyer asks ChatGPT, Perplexity or Google which option to pick. Most sites are invisible in those answers even when they rank well, because the answer is built from what other people say about you, not from your homepage. I work on both halves: pages clear enough to be quoted, and real mentions in the places those answers pull from.
This fits brands where buyers now open an assistant before they open Google. If you are already ranking and still never get named, the gap is off your site, and that is fixable.
Fit
Who this is for.
Brands that rank fine on Google but never get named when someone asks an AI assistant who to use.
Not the right fit
- Promising a guaranteed mention, which nobody can control.
- Charging separately for AEO, GEO and SEO when the work overlaps.
- Bulk AI content published to look active.
What I handle
What the work actually covers.
It starts with measuring where you stand, then fixing the reason you are missing rather than guessing.
- A baseline: the questions your buyers ask, run across the assistants, logged so you can see movement
- Page work so the answer sits in the first sentence and can be lifted cleanly
- Source analysis: finding which sites and threads the current answers are actually built from
- Getting the brand honestly represented in those sources, including Reddit discussions
- Structured data and clean crawling so machines read the pages correctly
- Brand clarity work when an assistant confuses you with a similarly named company
Positioning
Most teams do not need more SEO activity. They need the right search problem fixed first.
The usual alternative
Publish more, ask an agency for another report, or wait for the current pages to start working.
Why that stalls
For ZStander, indexing work, foundational links, schema and clearer page structure ended with ChatGPT naming them first when asked where to buy lucite shtenders in the US. The same approach put a client practice at the top of the Google map pack in Morristown, NJ.
What I do instead
I look at the page, channel, or buyer question closest to a lead, then build the cleanest path from search to trust to inquiry.
Client proof
What people say after working with me.
Proof should sit near the claims it supports. These recommendations give buyers a clearer reason to trust the work.
M
Menachem Encaoua
Entrepreneur @ Turning Ideas Into Businesses
"He took the time to understand my business and explained the strategy in a way that was practical and easy to follow. Very knowledgeable, honest, and genuinely helpful."
M
Mendel Rosenblum
Founder, CodeBlu Development
"I recommend Zechariah for all your SEO, PPC, and marketing needs."
B
Brett Sheldon, LCSW
CEO, Launch Point Behavioral Health Network
"Within a couple of months, I was ranking at the top for my key searches. I saved a ridiculous amount of money, easily thousands of dollars."
Y
Yonatan Vinnik, LSW
Child & Family Therapist
"Within one week, our business was showing up #1 on Google Maps for every target search term we cared about. I was honestly blown away."
Y
Yehudah Kreitenberg
CBDO @ PAYIP
"He is extremely talented, sharp, and genuinely passionate. He is both creative and analytical, a rare combination, and quickly understands how to deliver real results."
R
Raffi Bilek
Couples Counselor, Speaker, and Author
"Zechariah is remarkably knowledgeable, not to mention helpful, and accessible. Whenever I have an SEO question he is my first go-to guy."
Selected results
Selected results from related search visibility work.
AI SEO audit clarityFast, clear deliverable
A SaaS founder found brand-name confusion, category language issues, citation gaps, and site architecture problems from an AI SEO audit.
AI search visibility#1 on ChatGPT
Bing indexing, foundational links, schema, and clearer page structure helped ZStander show for a product search in ChatGPT.
Reddit reach405K views
One organic Reddit post reached 405,000 views with 518 upvotes and 217 comments, using the recommendation method rather than paid promotion.
Local mental health SEO#1 in Morristown
Landing-page updates, metadata, schema, competitor analysis, citations, and local content helped a therapy practice rank for key searches.
Keep exploring
Connected pages for this service.
Use these if the real problem sits next to this service, not only inside it.
Related service
AI SEO / GEO
A connected page if this service is part of a larger search visibility problem.
Related service
Reddit SEO
Useful if buyers compare you in community threads before they trust the main site.
Related service
Technical SEO audit
A connected page if this service is part of a larger search visibility problem.
Related service
SEO consulting
A connected page if this service is part of a larger search visibility problem.
More questions
FAQs
What is answer engine optimization?
It is making your page the clearest, best-supported answer to a specific question, so search engines and AI assistants use it. See what is answer engine optimization for the longer explanation.
How is this different from SEO?
Most of it is not different, and I will not pretend otherwise. The real differences are answer position, off-site mentions carrying more weight, and measuring by sampling prompts instead of tracking a rank. See AEO vs GEO vs SEO.
Can you guarantee ChatGPT will mention my brand?
No. There is no placement to buy and no lever anyone controls. What I can do is make your pages the clearest answer and build the outside mentions that make an assistant trust you.
How do we know if it is working?
We set a baseline before starting, then re-run the same prompts on a schedule and compare how often you get named. The method is written up in how to track brand mentions in ChatGPT.
How long does it take?
Page fixes can get picked up within weeks. Building the off-site mentions that change an answer usually takes a few months, and I would rather say that up front than sell a faster timeline I cannot hold.
Do you work with brands outside Israel?
Yes. Most of my clients sell into the US and other English-speaking markets. I write in native US English and work directly with you, not through an account manager.
Send your site
Send your site and the question you want an AI assistant to name you for.
Send the site, I review the issue, then I reply with the practical first step.
Quick intake
What to send
- Your website
- The main SEO issue
- What a good lead or sale looks like