Introduction to ORM: As someone who has navigated SEO and looking into the complexities of Online Reputation Management (ORM), I know firsthand how crucial it is to manage and improve your online presence, especially when dealing with negative content. In 2024, effective ORM strategies are more essential than ever to maintain a positive digital footprint.
1. Removing Negative Reviews: The first step I always take in ORM is addressing negative reviews. When I encountered fake reviews filled with profanity and irrelevant promotions, I contacted the review sites directly to have them removed. This immediate action significantly cleaned up my online reputation and improved my brand image.
2. Creating Positive Content: If removing negative reviews isn’t possible, flooding the first page of search results with positive content is my go-to strategy. For instance, when dealing with persistent negative reviews, I posted articles on LinkedIn and saw a noticeable improvement in how the content ranked higher, pushing down the negative results. LinkedIn’s high domain authority was a game-changer.
3. Optimizing Your Website: Enhancing your website by adding schemas, optimizing social profiles, and ensuring consistency in information across all platforms has always boosted visibility and strengthened my online presence. Including keywords related to reputation management, brand trust, and online visibility made a substantial difference. Remember to keep your NAP, name, address, profile consistent.
4. Google My Business Reviews: Encouraging satisfied customers to leave positive reviews on Google My Business has been incredibly effective. These reviews are prioritized by Google in search results and significantly impact online reputation. This step was crucial in improving my online presence and brand reputation.
5. Building Out Social Profiles: Fully optimizing and building out my client’s social media profiles, while ensuring consistency across all platforms, helped occupy more search result spaces and present a cohesive brand image. Social proof from these profiles greatly enhanced trust-building efforts.
6. Video Content: Creating and optimizing YouTube videos around my brand has been vital. These videos often occupy space in the video carousel on Google, pushing down unwanted content and highlighting positive aspects of my brand. This strategy, inspired by Matt Diggity’s method of creating news stories to bury unfavorable news, has worked wonders for me. I made sure to use my brand keywords in my SEO, titles, descriptions, etc.
7. Utilizing Other Web Properties: Optimizing other web properties, such as my blogs and secondary websites, helped me dominate the first page of search results with positive content. This step has been important for overall reputation monitoring and management.
8. Parasite SEO: Leveraging high-authority domains like Medium and issuing press releases to rank higher in search results has been a powerful strategy. Using the strong domain authority of these sites to promote positive content has significantly improved my client’s brand reputation. This tactic is also highlighted in the video on leveraging SEO for ORM.
9. Business Citations: Getting citations on major business directories like Yelp and Yellow Pages improved our search rankings and lent credibility to my business. This helped enhance online visibility and my brand image.
10. Positive Reviews on High-Authority Sites: Countering negative reviews by gathering positive reviews on high-authority sites like Trustpilot has been an effective way to balance out any negative feedback and promote a positive online image.
11. Interviews and Podcasts: Participating in interviews and podcasts has been a fantastic way to provide content for video and podcast carousels in search results while enhancing my authority and visibility. This strategy supported trust-building and improved my online presence.
12. Link Building: Building backlinks to improve the rankings of my social profiles, directory listings, and other content has strengthened my overall SEO efforts and helped push down negative content. Focusing on links that improve brand reputation and online visibility was key.
13. Posting Articles on LinkedIn: Using LinkedIn to post articles related to my brand not only helped occupy search results with positive content but also positioned my brand as a thought leader in the industry. LinkedIn’s high domain authority ensured these articles ranked well in search results.
Focusing on your GoogleMyBusiness, YouTube, and other social sites are the biggest ways to help bury your negative links. Adding digital PR and backlinks, to take things a step further. If all of this is a bit overwhelming, contact me below and I’ll be happy to help guide you on your way!
Citations: I had a lot of help with this article from the following videos: Matt Diggity and the SEO Jesus video on leveraging SEO for ORM
A results-driven SEO and digital marketing expert with a proven track record of success. I help businesses like yours achieve significant growth through innovative Local SEO strategies and Expert SEO Services.