Car Dealer SEO: Keywords, Content Optimization
Zechariah Tokar
SEO Leads Generation Expert
August 22, 2024
Ready to leave your competition in the dust? Buckle up as we reveal the data-driven SEO strategies that are revolutionizing the car dealership industry.
Why Car Dealers Need SEO Now More Than Ever
In today’s digital age, your online presence can make or break your dealership. Let’s dive into why SEO is your secret weapon for success.
The Impact of Local SEO
Did you know that “dealerships near me” gets a whopping 450,000 monthly searches with LOW competition? Are you ready to capture this traffic?
Seasonal SEO Strategies
Timing is everything. Our data shows that searches for “car dealer” peak in June. Is your content calendar aligned with these trends?
5 Mind-Blowing Car Dealer SEO Stats That Will Make You Rethink Your Strategy
- The “Near Me” Goldmine: 450,000 monthly searches for “dealerships near me” with LOW competition.
- The $10 Click: “Buy here pay here near me” has a top-of-page bid of up to $10.90.
- The Northeast Advantage: Pennsylvania, Maine, and Vermont show significantly higher search interest for car dealership keywords.
- The June Boom: “Car dealer” searches peak in June with 450,000 monthly searches.
- The Long-Tail Opportunity: “Car max near me” gets 201,000 monthly searches with LOW competition.
Quick Quiz: Do you know which month sees the highest search volume for “car dealer”?
The 7-Step Blueprint to Car Dealer SEO Domination
1. Keyword Mastery: Target the High-Impact, Low-Hanging Fruit
Our data analysis revealed a goldmine of high-volume, low-competition keywords:
- “dealerships near me” (450,000 searches, Low competition)
- “dealer car” (368,000 searches, Low competition)
- “car dealerships” (368,000 searches, Low competition)
Action Plan:
- Create dedicated landing pages for each keyword
- Optimize your Google Business Profile for local searches
- Develop content clusters around these topics
2. Geographical Targeting: Own Your Local Market
Are you operating in Pennsylvania, Maine, Vermont, or Delaware? You’re sitting on a gold mine!
Action Plan:
- Develop state-specific landing pages with localized content
- Build a robust citation profile in local directories
- Earn backlinks from local news outlets and community organizations
3. Seasonal Strategy: Ride the Search Volume Waves
February and June show peaks for “car dealer” searches. Are you ready to capitalize on these trends?
Action Plan:
- Plan content updates and promotions to align with peak periods
- Create seasonal landing pages (e.g., “Summer Car Buying Guide”)
- Ramp up your link building efforts in the months leading up to these peaks
4. Content that Converts: Answer the Burning Questions
Give your potential customers what they’re searching for:
Action Plan:
- Create comprehensive guides on financing options
- Develop comparison pages for different car models and dealerships
- Build FAQ pages addressing common concerns about the car buying process
5. Technical SEO: Speed and Mobile Optimization
In the age of Core Web Vitals, technical optimization is more critical than ever.
Action Plan:
- Conduct a comprehensive site speed audit and implement fixes
- Ensure your site is fully mobile-responsive
- Implement schema markup for your dealership, including inventory and review data
6. Local SEO Domination: Be the Go-To Dealership in Town
With the prevalence of “near me” searches, local SEO is your ticket to success.
Action Plan:
- Optimize your Google Business Profile with high-quality photos and regular posts
- Encourage and respond to customer reviews across all platforms
- Create location-specific pages for each of your dealership branches
7. Link Building: Supercharge Your Domain Authority
To rank for competitive terms like “car dealer”, you need a robust backlink profile.
Action Plan:
- Develop relationships with local automotive bloggers and journalists
- Create linkable assets like industry reports or interactive tools
- Leverage partnerships with manufacturers for high-quality backlinks
The Road Ahead: Your SEO Action Plan
- Conduct a Comprehensive Audit
- Prioritize Quick Wins
- Develop a Content Roadmap
- Optimize for Local
- Monitor and Iterate
Implement these strategies, and watch your dealership not just survive, but thrive in the digital age.
About the Author: Zechariah Tokar
Hey there! I’m Zechariah Tokar, founder of Israel SEO Freelancer and a battle-tested SEO leads generation expert. With years in the trenches of digital marketing, I’ve helped countless businesses skyrocket their online visibility and crush their lead generation goals.
My superpower? Turning complex data into actionable SEO strategies that deliver real-world results. Whether you’re a small local dealership or a multi-location powerhouse, I’ve got the roadmap to supercharge your online presence.
Ready to take your dealership’s SEO to the next level? Let’s chat.